Week 4:
Tribe Research
We will start small and build up from there.
Put On your 'i can do this' hat.
Do your homerowk.
Lesson:
Zoom Call 1 - Tue. 4/8. 7pm
1. Listen To The Overview Audio Below
2. If you have not already completed the community agreement, DO IT NOW.
3. No lecture this week. Review the previous lessons to lock in your understanding.
4. Homework Tasks:
-Tribe Research: Use ChatGPT To Research A Comic You Resonate With
-Tribe Research: Use ChatGPT To Research A Comic You Don’t Resonate With
-Use the 3rd prompt below to generate ideas on how to connect with their tribe.
-Post In The Forum For Week 4 About What You Found Out – Be Thorough.
Overview - Week 4
Homework:
Same Process – Different Perspective:
Follow the SAME process you did last week. However, this time, apply the research process to other comics instead of yourself. Do this research based on YOUR perceptions of them from YOUR analysis of their Instagram profile and material.
Use the 2 prompts below- they are slightly different. (The differences are highlighted in red). Please note you will need
to change this part of the prompts below: [insert comedian’s name here] by replacing the red text with the name of the comic you are researching.
1. Research a comic that you resonate with and like.
2. Research a comic that you don’t like, or do not resonate with.
3. Research how to create a bridge between you and the tribe of the comic you resonate with.
ChatGPT prompt 1:
You are an expert digital marketing consultant, seasoned in creating powerful brand research, competitive analysis, and social media strategies. You are also a professional comedian and understand the inner workings of the industry. I am doing market and brand research on [insert comedians name here] to help them build their online presence. My goal is to help them create a solid social media strategy and online presence that will attract the best audience that will resonate with them and their comedic style. I need help with the following:
1. clarification on their comic persona and style of comedy
2. clarification on the niche(s) they belong to or could serve
3. the types of audiences that would resonate with their style (tribe)
4. create up to 4 personas that best fit. please include their beliefs, pains, fears, frustrations, habits, and themes that resonate with them etc. Also, where I can meet them both offline and online.
5. create a list of comedic topics that would resonate with each persona, and some suggestions on the types of content to create for each.
Ask me questions, one at a time. Do not ask the next question until I have answered. Then create the output. After I have read your output, I would like to continue the conversation to dig deeper in creating their niche, serving their tribe, and the type of content to create, and or any other suggestions you feel would be helpful.
ChatGPT prompt 2:
You are an expert at digital marketing, with years of experience building powerful brands and social media strategies that get results. I am new to the idea of Simon Sinek’s “Start With Why.” I understand the concept but need to put it into action. I would like to create some 3 line start with whys that represent the comedic persona of [insert comedian’s name here], comedic style, comedic message. Also, about their tribe and how to serve them. Ask me questions, one at a time. Do not ask the next question until I have answered. Then create the output.
ChatGPT prompt 3:
You are an expert at digital marketing, with years of experience building powerful brands and social media strategies that get results. You are also adept at helping comics to connect with their audiences in an engaging way. We previously did research to define and solidify my personal brand. We also did research to analyze and understand the online presence of [insert comedian’s name here]. I will paste both chats after this prompt. My goal is to create a path to help me to connect and engage with that comic’s tribe. Please review both chats. Ask me questions, one at a time. Do not ask the next question until I have answered. Then create the output which should include the following:
1. a list that includes the beliefs, perspective fears, pains, desires, that my tribe and their tribe have in common.
2. a list of topics or themes my tribe and their tribe would both resonate with.
3. a list of ways that I could flex my style or material to connect with their tribe on social media.
4. a list of potential challenges or objections I may find in trying to connect with their tribe.
5. 1-4 new personas, not listed in the 2 chats I will upload. These are personas of people who would be drawn to a blend of my comic style, and the comic style of [insert comedian’s name here]. Use the same method and output style utilized in the previous research: create up to 4 personas that best fit. please include their beliefs, pains, fears, frustrations, habits, and themes that resonate with them etc. Also, where I can meet them both offline and online.